In order to boost your email marketing conversions, you need to convince recipients to open your email and perform a particular action such as clicking on a link and buying a product. However before any of that can happen you first need to ensure that your marketing emails successfully reach the recipients’ inboxes.
As you may be starting to realize that is one area that is often overlooked, and yet it has a crucial part to play. After all, if people aren’t getting your emails – you aren’t going to be able to make any sales.
That is why if you want to boost your conversion rate you should start by first ensuring your email deliverability is high. For starters you may want to introduce a double opt-in for capturing emails, but more importantly you should also validate the emails that are in your marketing list.
By validating the emails in your list, you can remove any emails that are likely to bounce, trigger spam traps, be reported as spam, or negatively affect your sender reputation in other ways. In short you can streamline your list so that it consists only of emails that are likely to be deliverable.
Taking this one important step can help you to significantly boost your conversion rate. Additionally the effect that it has on your sender reputation should help to ensure your email domain is less likely to be flagged by spam filters, or end up blacklisted by Email Service Providers (ESPs).
Of course to pull all that off you first need some means of validating emails – and ZeroBounce can help you to take care of that.
Essentially ZeroBounce is an email verifier, that is designed to help validate emails and assess how ‘good’ they are. A good email is one that is unlikely to bounce, or end up negatively affecting email deliverability in other ways.
To that end ZeroBounce checks not only for the risk of emails bouncing, but also for other potential issues such as catch-all domains, spam traps, abuse accounts, do not mail accounts, disposable emails, and toxic domains. By identifying email addresses that could cause issues, it is able to improve deliverability and increase conversions at the same time.
On top of Email Verification, ZeroBounce also has data and IP appending features that can also boost your conversion rate. It can append information such as the first and last name, age, gender and location to available data, while also appending information about the IP address that was used when the email was opted-in. With this additional data you can more effectively segment your list according to various demographics, and target specific groups to increase conversions.
As things stand the accuracy and reliability of ZeroBounce’s algorithms when it comes to validating emails is without peer. Once you ensure that your emails are being delivered, you can then focus on other areas that may impact your conversion rate.
To find out more about ZeroBounce’s features, pricing and benefits be sure to head over to their official website.